Global Brand Database
The WIPO administered Global Brand Database search tool provides a common platform for users to check whether their product/service identities can be registered as trademarks. Additionally, it helps you to explore the brand landscape and retrieve brand related data sources. The portal provides access to three WIPO databases – international trademarks registered under the Madrid system for the international registration of marks; appellations of origin registered under the Lisbon system for the international registration of appellations of origin; and armorial bearings, flags and other state emblems as well as the names, abbreviations and emblems of intergovernmental organizations protected under Article 6ter of the Paris Convention for the Protection of Industrial Property.
The Trademark Search
A trademark search can be made on “Search By” areas wherein one needs to specify the term in respect of which the search is required. The fields provide automated suggestions to make the process easy and less time taking. For specific information, you may chose to enter specifications such as Brand, Names, Numbers, Dates, Class and Country.
Filters are available to confine your search area for a more accurate result. You can enter the following specifications to filter your search:- Source, Image, Status, Application Date, Expiration Origin, Designation, Nice Class or Registration Date.
On 21st December 2012, OHIM and WIPO came up with an integrated version of Global Brand Database managed by WIPO and TMview, managed by OHIM. Now, the smart button feature, which is now active in both the Global Brand Database and TMview, enables users to search in one tool and then to conduct the same search in the other tool, without the need to re-input the search criteria.
WIPO has always strived towards making its database more and more effective and user friendly. On May 10th 2014, WIPO introduced one-of-a kind image search function for its Global Brand Database. With this new feature, users can search for visually similar trademark and related brand information just by uploading an image on the portal. It supplements other search criteria such as Vienna classification codes, brand-holder name, country of origin, etc. Now, merely by uploading the proposed logo/mark users can sift through millions of images from 15 national and international collections of other registered images which may hinder the registration of proposed image.
Further, WIPO has uploaded video tutorials on their website so as to ensure that users make the best out of the available data.
WIPO has appreciably upgraded its Global Brand Database so that users do not face difficulties in accessing trademark information available therein. With the pacing world, it becomes pertinent to ameliorate search tools and provide the users with best of features objective being efficiency and precision. We expect that institutions like WIPO will continue to cater to the need of public in future as well.